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Rotman Design Challenge (RDC) is an annual case competition that brings together top talents from business and design schools from all over the world to propose solutions to a sponsor's complex business challenge.


RDC is held annually at the Rotman School of Management, University of Toronto. Along the way, participants are supported by academics, professionals, and consultants on topics ranging from design thinking to business modeling to storytelling.

Work Involved

Lead Visual Designer

Prototype Builder

Business Strategist

Business Researcher


1 Months

Concept & Tool Used

Business Model Canvas





Google Slide

Challenge Statement

How might we re-design SMBC's current business model so that it may continue to thrive while also accelerating the decarbonization of the aviation industry.”

Final Presentation Video