Rotman Design Challenge (RDC) is an annual case competition that brings together top talents from business and design schools from all over the world to propose solutions to a sponsor's complex business challenge.
RDC is held annually at the Rotman School of Management, University of Toronto. Along the way, participants are supported by academics, professionals, and consultants on topics ranging from design thinking to business modeling to storytelling.
Concept & Tool Used
Business Model Canvas
How might we re-design SMBC's current business model so that it may continue to thrive while also accelerating the decarbonization of the aviation industry.”
3rd Place Winner from a pool of 31 entries